Swiss-Inspired Illustrations for Nivea’s 100-Year Anniversary

Fernanda Melo

Overview

I was honored to be selected as one of the Top 10 illustrators worldwide—from thousands of entries—for Nivea’s 100-year anniversary competition. The brief was to create artwork celebrating Swiss culture and nature in a style that aligned with Nivea’s iconic and timeless brand.

Illustration Approach

I submitted three unique illustrations, each highlighting a different side of Switzerland’s identity, using a mix of vector and hand-drawn techniques:
Alpine Florals: A vibrant vector composition of native Swiss alpine flowers, celebrating natural beauty and heritage.
Geometric Countryside: A modern, colorful illustration of the Swiss Alps and rural life, with cows, chalets, and bold, geometric shapes.
Vintage Ski Scene: A minimal, hand-drawn design inspired by retro ski posters, capturing the crisp, snowy slopes and winter sport culture.
Each piece was crafted to reflect both Swiss charm and Nivea’s clean, trusted visual identity, blending tradition with fresh visual storytelling.

Conclusion

This project reflects my range as an illustrator—from hand-drawn minimalism to complex vector geometry—and my ability to adapt to a brand’s vision while bringing in a strong personal style. With over 15 years of experience and hundreds of 5-star reviews, it’s a great honor to have this work recognized on a global stage.
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Posted Apr 1, 2025

Top 10 finalist in Nivea’s global competition with 3 Swiss-themed illustrations—florals, countryside scenes, and vintage ski art celebrating Alpine culture.

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