Aeto: Skin in Cycles

Skin in Cycles

Identity System Orb jar packaging Secondary packaging Product information system Embodied ritual campaign

Skincare

Skincare still frames ageing as a problem to correct, leaving mature consumers between clinical intervention and vague self-care. AETO reframes it through cyclical renewal: care that responds to skin as it changes, without promising a return to youth. The cycle structures the identity, spherical vessel, tactile packaging and campaign, connecting smooth form, pore-like texture and visible mature skin across every touchpoint.