Discounts can help catch people’s

Discounts can help catch people’s eyes, but are you providing your customers with a reason to choose your brand?

During my copywriting practice, I questioned how I could make my copy focus more on what the customer actually needs.

During my Tuffy Organics practice audit, I focused on:

Needs - What issues do they have that are causing them to land on your page?

Message - Can you relate your product to real life skin care issues?

Trust - Are customers being provided with a reason to consider your product?

I learnt that creating persuasive copy goes beyond just making your offer look appealing; you need to help the correct customer understand why it would be relevant to them.

This was a personal project to improve my skills with copywriting for websites, conversion copywriting, and email marketing. I have also learnt how to get the most out of every word I write.

What makes you choose a skincare brand? The offer, messaging, or trust?

#Copywriting #WebsiteCopy #CustomerPsychology #ConversionCopywriting