Netswitch.ai is an agile card-payments platform that enables businesses to issue debit, prepaid, and corporate cards instantly—with spend controls and secure authorization both on and off their infrastructure. The service emphasizes rapid deployment via lightweight APIs, meaning seamless integration, sandbox testing, and launch-ready card programs in record time. Ideal for everything from virtual gift cards to multi-purse fleet debit setups, it blends speed, flexibility, and robust security for tailored financial solutions.

Jim McDevitt, Co-founder, Netswitch.ai

Kris Lakshmanan, Co-Founder, Netswitch.ai

Netswitch.ai, an early-stage fintech venture, was building a corporate card platform to rival industry leaders like Ramp and Brex. They needed a clean, compliant, and customer-friendly interface—but lacked internal UX design expertise. With only rough slides from the project lead and a nascent product vision, they brought me in to transform ideas into a functioning design prototype and design system.

Operating as a hybrid UX designer, product strategist, and front-end architect, I led the end-to-end design process for Netswitch.ai’s onboarding flow and dashboard experience:

Mapped Out the Full KYC + KYB Onboarding Journey. Drawing on prior experience with regulatory frameworks and fintech compliance, I researched Know Your Customer (KYC) and Know Your Business (KYB) requirements—building out a 10–12 screen onboarding flow in Figma. The flow captured business and personal identity verification, tax ID, address, and ownership data in a clear and logical interface.

Reverse-Engineered Best-in-Class Competitors. I signed up for Ramp and other platforms to audit their flows—documenting UX patterns, friction points, and legal prompts—then used these insights to architect a more intuitive experience for Netswitch’s product.

Transformed Raw Stakeholder Slides into a Clean Webflow Prototype. Netswitch’s product manager, Ramakrishnan, had created a dense 60-slide deck outlining intended features. Using these rough concepts as a base, I rebuilt the interface using Webflow, transforming abstract ideas into a live, clickable prototype hosted at netswitch.webflow.io.

Built a Design System from Scratch. Before jumping into mockups, I created a robust component-based design system, referencing Material Design principles. Every component was linked to the corresponding material spec for engineering clarity.

Accelerated Engineering Handoff. Instead of handing off static screens, I exported production-ready HTML, CSS, and JavaScript directly from Webflow—drastically cutting down developer lead time and aligning final design with frontend output.

Remote & Asynchronous Collaboration. Managed all design documentation, roadmap updates.