I developed the full brand

I developed the full brand identity for Marin Car Club, creating a cohesive visual system built around the culture, energy, and community of automotive enthusiasts.

The project included the primary logo and supporting marks, typography, color palette, badges, patterns, merchandise, apparel, signage, social media assets, membership materials, and digital applications. I also developed a range of branded touchpoints to make sure the identity could live consistently across both physical and digital environments.

The goal was to create something that felt premium, timeless, and rooted in classic automotive culture, while still feeling modern enough to grow with the club. Every element was designed to work together as a flexible system rather than just a standalone logo.