Rivian - AI Video Campaign, Introducing Borealis

This spec campaign concept for Rivian explores the launch of the Borealis colorway through a series of AI-generated visuals designed to do what traditional automotive photography can't: place the vehicle inside a feeling rather than a location.

Borealis, named for the aurora, carries the weight of that reference. Light that moves. Color that shifts. A hue that doesn't belong to any single moment but lives between them. The campaign leans into that ambiguity, pairing Rivian's commitment to the wild with visuals that feel both otherworldly and inevitable.

Every frame was built to ask the same question: what does it look like when a vehicle belongs to the sky?