Drake’s Brewing Co. - Promotional Campaign & Merchandise Design

This project features a series of promotional graphics and merchandise concepts created for Drake’s Brewing Co., aimed at showcasing the personality and flavor of their brand. I designed event posters, beer can spotlights, and apparel concepts that blend bold illustration, custom typography, and a vibrant, handcrafted style. Each piece highlights the unique identity of the brews like the citrus-packed "Aroma Coma" and the tropical "Block Party" while staying true to Drake’s community-focused ethos. The work was crafted to enhance brand engagement across both digital and physical spaces, offering a cohesive visual experience for fans and customers alike.