Amazon Brand Story | Towel Brand | Bedding and Bath

Designed the Amazon Brand Story and A+ Enhanced Brand Content for a towel brand in the bedding and bath category, building a visual narrative that communicates luxury and softness at every touchpoint.

Amazon Brand Story with a scrollable visual narrative covering brand origin, materials, and craftsmanship

A+ / Enhanced Brand Content modules with feature highlights, material breakdowns, and lifestyle imagery

Infographic slides covering thread count, absorbency, sizing, and care instructions

Lifestyle photography direction showing towels styled in premium bathroom settings

Comparison charts positioning the brand against competitors on quality and value

Bedding and bath is a category where texture and feel can't be communicated through a screen, so the visuals had to do that work. Warm lighting, soft folds, and spa-like bathroom settings were used throughout to trigger a tactile response.

The Brand Story was structured as a journey: starting with the raw material (cotton sourcing), moving through the manufacturing process, and ending with the finished product in a styled home. This gave the brand credibility and differentiation in a category full of generic listings.

Adobe Photoshop for all image compositing, retouching, infographic design, and A+ content layout.