Holy Gummies Logo Design

A playful and modern logo was created for a company producing flavored, healthy CBD gummies. The project focused on introducing vibrant colors and distinctive character designs to give the gummy line a unique identity. Inspired by the shape of the gummies themselves, the client selected a bear as the brand character, which was translated into a modern design with a fun, approachable twist.

The brand was developed to appeal primarily to an adult female audience, with a personality-driven approach and a carefully chosen color palette. The keywords guiding the identity were: friendly, fun, and sassy capturing both the product’s playful spirit and its bold, wellness-driven positioning.