Pret a Pain Bakery - Visual Identity

Luxury artisanal bakery logo inspired by the layers of pastry incorporating elements that evoke the indulgence and craftsmanship associated with high-end pastries.

Visuals: Emphasize the flakiness of croissants, danishes, or puff pastry by incorporating delicate, layered shapes. These can represent both the visual appeal and the artisanal process of creating pastries.

Subtle Swirls: Usage of subtle swirls or spirals reminiscent of cinnamon rolls or Danish pastries adds a touch of elegance and movement.

Golden Accents: Use of gold or metallic tones to evoke luxury. Gold foil details symbolize the richness of artisanal pastries.

Minimalist Approach: Sometimes less is more. A minimalist logo with clean lines and a simple representation of pastry layers can convey sophistication.

The main goal was to capture the brand's essence while appealing to the sweet-toothed audience.