Moment is a private space to save the small things in life, photos, notes, and memories shared only with the people you choose. No followers. No feed. No noise.

They were dropping off in onboarding because the app looked like just another social platform, and they never reached the real value.

We partnered with Moment for two months to rebuild the entire first-time experience. The goal: let users feel what the app is about before asking for anything.

We redesigned onboarding so people could create their first “moment” instantly, no signup required, supported by simple animations that explain the product through visuals, not walls of text.

A clearer story, a faster path to value, and an onboarding that finally matches what Moment is meant to be.

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