X-Team is a leading provider of on-demand engineering teams for top brands. Recently, we helped the company undergo a complete redesign both internally and externally to refresh its brand and embody its core philosophy.
However, as a company made by developers for developers, X-Team's design culture was lacking. The company needed to differentiate itself from competitors by incorporating modern designs into its brand. Therefore, the company needed to start from the ground up to create a unique brand that fully embodied its philosophy.
With the new redesign, X-Team is now more design-driven and has established solid creative and cultural foundations. The company is better positioned to attract top talent, bigger clients, and energize its marketing events.