Stella web app design
Badi ch
I teamed up with Stella’s founders to refresh their web app for scale.
Helped Stella AI team to transform their brand and web app, delivering a full design refresh and a powerful component library to fuel growth.
About Stella
Stella is an AI-powered data scientist built to make advanced marketing measurement accessible for mid-market e-commerce brands.
The challenges
Tight timeline
Design consistency was tough to maintain as the product gre
While functional, the existing design lacked the polish and intuitiveness needed to scale smoothly
Components collection for Stella AI
Cards design for Stella AI
The process
Together with the Stella team, I ran brainstorming sessions to uncover key pain points in the app. From there, I created both technical and visual mood boards and shared them with the founders to gather feedback early on. This approach allowed me to define clear action points before even opening Figma.
Next, I mapped out ideas directly in Figma, collaborating closely with the team to ensure alignment with their goals and to improve user flows.
At the same time, I built a component library, iterating based on their feedback and approvals. Throughout the process, I refined the brand, updating styles, fonts, and components, to ensure consistency and establish a standardized design system aligned with their brand guidelines.
Mobile mockup for Stella AI
The solutions
Fast-paced collaboration and iterations
Scaling with consistency, even without designer involvement
Enhancing UI and elevating UX through smart, intuitive design
Style guide Stella AI
The Impact
100% Client satisfaction
1 week from 0 to MVP
Badi is hands down the best designer I've ever worked with, and I've worked with plenty through years in ad agencies. He built Stella's new UI and designed our current website, both of which turned out incredible. His combination of creativity, speed, and efficiency is unmatched, and I'd recommend him to anyone looking for world-class design.
- Brenden Delarua - CMO @Stella
Like this project
Posted Mar 22, 2026
Redesign of Stella's web app, building scalable UI with a component library.
