PartBay Website Design and Brand Guidelines by syd shugarmanPartBay Website Design and Brand Guidelines by syd shugarman

PartBay Website Design and Brand Guidelines

syd shugarman

syd shugarman

PartBay Website

I designed and built the PartBay marketing website to clearly communicate a complex, AI-driven product in a simple, approachable way. The goal was to balance credibility with clarity — making advanced functionality feel intuitive and easy to understand.
I led design in Figma, developing the visual system, layout, typography, and component structure, then brought the experience to life through development in Framer. The site uses a modular, grid-based layout, restrained color palette, and strong hierarchy to guide users through the value proposition and core product features.
The final result is a scalable, product-led website that supports both marketing and growth — translating the PartBay platform into a clear, confident digital presence.
Tools: Figma, Framer Live site: PartBay

Brand Guideline

Designed a flexible brand guideline system for PartBay, defining logo usage, typography, color systems, and real-world applications. The guidelines focus on clarity, scalability, and consistency across product and marketing touchpoints.
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Posted Jan 22, 2026

Designed and developed PartBay's website and brand guide for clarity and growth.