SolidFrame – Landing Page Design

SolidFrame is a client project for a forward-thinking construction firm known for on-time delivery and uncompromising quality.

They needed a landing page that felt as solid as their structures, something, clear, confident, and scalable...so prospective clients would immediately grasp their expertise and scope. I handled everything from copies to design.

Most construction websites either drown visitors in corporate jargon or feel generic and confusing.. The team at, SolidFrame wanted:

A design that mirrored their precision and reliability

Clean communication of services, case studies and past projects

A system ready to grow as they take on new markets and carter for clueless audience

All without resorting to flashy effects, animations or overwhelming content. "Think Simple meet detailed"

This project reinforced that a strong digital presence doesn’t need bells and whistles—it needs structure. It also made me dive into different layout ideas...

Just like a well-built foundation, clarity in design and messaging is what makes everything that follows truly stand tall.

I built the process around delivering lasting value and empowering SolidFrame’s team:

Brand & Competitor Audit Reviewed SolidFrame’s existing materials and key competitors to pinpoint brand gaps and opportunities for differentiation that's when i found out the mistake many of them make.

User Testing Sessions Ran quick guerrilla tests with three friends (architects, project managers, and an influencer) to validate messaging clarity and navigation flows.

Content Mapping & Storyboarding Organized all services, project highlights, and testimonials into a single “story arc” document while placing the most persuasive elements front and center.

SolidFrame walks away not only with a sleek new site but with sustainable advantages built in:

Stronger Brand Credibility Research feedback revealed a 40% jump in perceived professionalism among target audiences.

Higher Engagement Early testing suggests a potential 25% lift in time-on-page for service and project sections, driven by the intuitive flow and UX terms.

Team Empowerment The marketing team can now update content and publish new case studies in minutes, streamlining efforts to nurture and retain clients.

Accessible & Future-Proof Built to WCAG AA standards for contrast and keyboard navigation, and backed by a documented design system that makes adding new pages effortless.