LinkUp: Designing a Landing Page for Real-World Connection

Can a website make people connect more with their surroundings? After a few days of sketching, testing, and iterating — LinkUp was born. Not as a finished product, but as a minimum viable concept. A quick experiment to see if technology can nudge us to interact more with the world around us.

The goal was simple: make digital connection feel like real-world connection again.

Follow along...

⚠️ The Challenge The original challenge still stands: How do you design a platform that encourages people to engage with their environment — without it turning into just another group chat?

This wasn’t about KPIs or business goals.

The measure was more human: ✅ Reduce digital noise ✅ Build real-life interaction prompts ✅ Create a sense of presence, not distraction

Every screen, from landing headline needed to echo that intention especially for users already fatigued by endless online conversations.

At first, I thought a polished landing page would be enough — a place to describe the idea and make it visually appealing.

But I quickly realized something: If this was to feel real, the page couldn’t just describe connection — it had to simulate it. Visitors had to experience the spark of interaction the moment the page loaded.

LinkUp was built on a belief that design can help us reconnect with what’s right in front of us.