COMMONS - Cafe Brand Identity Design

COMMONS — Brand Identity

COMMONS is a community-driven café concept based in Fitzroy, Melbourne. Built around shared tables and real conversations, the brand challenges the idea of the “quiet café” and instead celebrates collective energy, creative exchange, and youth culture.

The visual identity embraces a bold black-and-white system with naive, hand-drawn typography and raw layouts inspired by zine culture. From logo development to packaging, merchandise, social media, and in-space collateral, every touchpoint reinforces one core belief: nothing meaningful happens alone.

Branding / Visual Identity / Packaging Design / Cafe / Character Design 

INVISUAL STUDIO ©2026

Bandung, Indonesia

Brand Identity & Mascot / Character Design Project

Art Direction: Rizaldi Moch | Illustrator: Suci Rahmawati | Graphic Designer: Rizal Pratama

Instagram     Website      LinkedIn