VELAIRE | Magazine Design

Vladana

Vladana Stepanets

VELAIRE is a fashion magazine imagined, structured and brought to life from cover to cover.

It was conceived as a complete editorial object, where concept, tone, layout, imagery, typography and digital collage work together as one system. Inspired by real fashion publications yet guided by a quieter, more tactile vision, it explores how fashion can be presented through calm rhythm, clarity and visual precision.
The magazine moves through fashion, lifestyle, beauty and travel, each section composed with the pacing of a real editorial. It begins with a seasonal reflection, shifts into soft fashion narratives, pauses for beauty rituals and personal stillness, and ends in a coastal escape, complete with an original digital collage. Even the bylines, credits and perfume ad were created to feel lived-in and true to form. The sequence isn’t random; each transition carries mood, contrast and breath. It may be fictional, but it speaks with a consistent editorial voice, from opening page to closing detail.
This collage was created as the closing piece of the editorial, blending visual storytelling with texture, mood and narrative rhythm. It mirrors the magazine’s tone and direction while offering a more instinctive, freeform expression within the same visual language.
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Posted Oct 15, 2025

A complete editorial system for fashion — from concept and copy to structure, layout and image direction, all built from scratch.