Ancient Grains | Branding + Social Media + Photography
Jasmine Sim
Brand Designer
Content Creator
Visual Designer
Adobe Illustrator
Adobe Photoshop
Figma
The Story.
Ancient Grains is a bakery that specialises in baking healthy bread with natural ingredients. The 7 main grains used are sunflower seeds, pumpkin seeds, flaxseeds, chia seeds, oats, cranberries and raisins.
Product photography capturing the texture of the bread.
The Goal.
To visually position the brand as handmade, healthy and earthy, focusing mainly on the natural ingredients used.
The Solution.
The logo style, brand colours and photographs successfully identifies what the brand stands for, allowing them to stand out as a health brand while still being aesthetically pleasing.
|Project Deliverables.
Brand strategy.
Logo design.
Social media planning.
Food photography.
Logo
The logo is a handwritten font with a textured brush, embracing the organic values of the brand. A secondary logo was created to provide more flexibility of the logo in different design settings.
Primary Logo.
Brand Colours.
Secondary logo.
Social Media Layout
An Instagram feed was curated to give a clear direction, helping the brand stand out
Application
Thank you cards to be sent out with every order.
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