I ordered a size M oversized hoodie which was too big for me. I returned it and ordered a size small, but the replacement had a damaged pocket, so I had to return it again. This whole process was frustrating for both me and the company. It made me think about how to solve the issue of Minimizing returns in online shopping. I realized that if I had bought the hoodie in person from a store, I would have gotten it right on the first try. This led me to explore ways to improve online shopping and make it as accurate and reliable as shopping in physical stores.

Fashion e-commerce companies face challenges with returns due to customers receiving products that do not meet their expectations. To solve this, we aim to design a trial-centric fashion e-commerce platform for website. The platform will offer limited product choices and enable customers to order products for trial within 30 min at a nominal fee of Rs. 60. If the customer decides to purchase the product, the trial fee will be adjusted in the final price.

Effective communication of the trial model, including trial time, fees, and process.

Seamless user flow from product selection to the end of the customer journey.

Thoughtful UX design, considering the product detail page, cart screen, and post-request journey screens.

As I read the problem statement, I wondered, "Why?”

💡 Why do returns happen, and what are the main reasons behind them?

Based on feedback from users, including my friends and family members who have also experienced challenges with online shopping, I have compiled a list of pain points associated with the process.

Experiencing this issue personally, I understand the frustration of getting products that don't meet expectations, resulting in returns and inconvenience. However, I also appreciate the convenience of online shopping. This made me curious about the different emotions consumers go through when shopping online.

The mindset of users can vary depending on their past experiences, expectations, and preferences. Here are some common mindsets that users may have:

💡 Our goal is to help customers minimize returns and enhance their shopping experience by bringing the trial room to them.

Minimize returns in online fashion shopping.

Enhance customer satisfaction and confidence in purchases.

Ensure the right fit, appearance, and quality.

Improve the overall online shopping experience.

Offer the convenience of trying before buying.

Here's how the service works, and how the user can order trial clothing.

In order to visualize the project flow, I made these sketches.

I created wireframes to plan and visualize the layout of the app.

The product page has a "Try it out" button that lets customers try the garment at home before buying it. This new feature, along with the usual "Add to Cart" button, helps users confidently decide on the fit and feel of the product, making shopping easier.

The trial basket displays the products selected for trial, along with the product total, which is paid after the trial. The trial charges, including Rs. 30 for trial and Rs. 30 for delivery, are applied at this stage, totaling Rs. 60

Enter your name, contact, and shipping address to complete your purchase and enjoy seamless delivery. Rest assured, your details are secure and solely used for order processing.

The trial period is set at approximately 30 minutes, and customers can choose a date and time convenient for them. A note informs customers that the 30-minute trial period starts once the package is delivered.

The phone number and delivery address are confirmed on this page. Once you have reviewed the details and ensured that they are correct, you can proceed to make payment and place your order.

After placing the order, it's out for delivery, and once received, the trial timer starts. The trial automatically ends after 30 minutes, or users can manually end it with the "End Trial" button.

After the trial period ends, the customer can make a decision on whether to keep the product and proceed with the order, or return it and look for alternative options.

If you choose to proceed with your order after trying on the items, the selected products will be automatically added to your cart and you can complete the purchase process.

To make sure users have a good trial experience, it's important to tackle these challenges and keep developing in the future.

Time Constraint: 30-minute trial period may be too short to test the product thoroughly and make a confident decision.

Limited Trial Occasions: Scheduling the trial during a busy time or unexpected delays in delivery could limit the opportunities to try the product comfortably.

Returns Concern: I may feel apprehensive about returning the product on time if I need more than 30 minutes to make a decision.

Adjustment to New Feature: Getting accustomed to the concept of a time-limited trial and managing it efficiently could be a learning curve.

After completing the assignment, I learned a few things:

I have become aware of the problems customers have when shopping online, like clothes not fitting right, colors looking different, and not being able to feel the product before buying.

The importance of conveying ideas concisely and clearly through user flows, wireframes, and descriptions has been emphasized.

I have learned that making things easy for customers, giving them what they want, and testing things out are all important for making a successful fashion app.

To make users happy and solve any problems, it's important to listen to their feedback and keep improving the app's features.