Plasmate
Uri Bombasi
Brand Designer
UX Designer
Visual Designer
Adobe Illustrator
Adobe XD
Figma
Typeform
Whimsical Wireframes
Lavendale Health
What I Did
Subject Matter Research 🗒️
Plasma donation process – transfusion
Impacts of Covid-19
"Liquid Gold"
UX/User Research/Strategy 🔍
Surveys
Competitive analysis
Persona development
User Journey development
Task-flow analysis, User flow
Branding, Visual / UI Design ™️ 📱
Visual Brand Identity Design
Product naming
Low-Hi Fidelity Mock-ups and Prototypes
The Problem ❗
At the time (early 2020), there wasn't an efficient way to identify plasma donors with high levels of neutralizing antibodies
More data needed to be collected to support the efficacy of convalescent plasma therapy
It is difficult to connect and share data among patients, labs, blood banks, hospitals in real-time
💬 Actual posts in Facebook Group COVID-19 Survivors:
Is anyone donating Plasma today at a Red Cross location with A+, A-, O+, O- please let me know - for my family at Mount Sinai hospital in Chicago, Illinois
Request please for Plasma donor with O+. Is anyone donating today or tomorrow at Red Cross location with O+? Please let me know.
Proposed Solution 🤷
Plasmate is a data collection lead generation tool for blood centers and hospitals. It would help connect and match patients and plasma donors.
Onboarding concepts
Competitive Analysis
Task flow
User flow
Providers concept
Setbacks 🔙
Lifecycle of the user + uncertainties/change
Considered Blockchain – pivoted because of resources
Each state has its own mandated app for contact tracing
Data in app would contain PII + other sensitive data
Covid-19-related apps are now heavily curated by Apple + Google
The bulk of revenue = selling data to pharma, blood centers, healthcare providers
We could not control what those companies would do with the data after it is sold to them
Final Thoughts 🤔
Re: Other potential solutions – Facebook provides a platform for users to manually match plasma donors to patients (through COVID-19 Groups and private messaging). Perhaps a feature could be built within their platform for a better experience for the users who need and want to donate plasma (COVID-19 – related or not).
I worked on this project during the thick of the pandemic (late-2019/early–2020) in hopes to help in some way. Since things were changing so rapidly, especially when it came to health policy and procedures, the viability of this product declined quickly. I'm thankful to have worked on it and I've learned a lot through the process.
