WOODA! Kinetic Brand Identity Project

WOODA! is a conceptual brand that produces non-toxic wooden toys for toddlers and babies. The name WOODA! comes from syllables that are easier for toddlers and babies to pronounce and also has the word wood in it which refers to the material of the toys. The visual identity is playful and friendly and uses vibrant colors. While the red and yellow colors represent the fun and energetic qualities of the brand, the green color refers to the natural material of the toys.