EVEN Social Media Campaign

Problem Definition: With the improvement of the technology, most of us feel that our workplace extended to our personal lives. There is always one more e-mail to reply to, one more phone call to make and work hours never seem to end. The healthy boundaries between professional and personal life are constantly getting blurred. This situation is often referred as “work-life imbalance.”

Research: After a long period of researching about work-life imbalance and its causes, I gathered information, tips and possible solutions that may help with the situation. I wanted the concepts to be easily understood, that is why I decided to use basic shapes. For the visual style, I used a blurry boundary effect which refers to the problem definition.

Function: I decided to use social media to spread the information, solutions, and tips I found about the project. My target audience is young people and social media is a suitable platform to reach them. I designed 21 Instagram posts which include static, carousel and animated posts. I prepared a Youtube page and designed a website which has a digital store to support the campaign financially. I also prepared promotional items like t-shirt, tote bag and calendar which can be sold at the digital store.

Concept: In a world where a continuous work presence is expected, EVEN’s aim is to raise awareness about this growing issue. Through posts and promotional videos posted on social media, EVEN tries to reach a young audience who are the future of work life. The campaign provides information, tips, and solutions to hopefully help solving this problem and prepare young generation for a better-balanced life.