End-to-end brand creation, design and promotion strategy by Paula BlanchartEnd-to-end brand creation, design and promotion strategy by Paula Blanchart

End-to-end brand creation, design and promotion strategy

Paula Blanchart

Paula Blanchart

Brand creation (Product idea, Design, Concept & Promotion strategies)
Introducing Drop, a brand that emerged as the culmination of a remarkable university final degree project. This brand is dedicated to making a positive impact on the environment while delivering exceptional quality with it's eye-drop formula. 
Drop goes beyond sustainable packaging, prioritizing the creation of an outstanding formula.
With a focus on environmental consciousness, social responsibility, and a friendly, youthful approach, Drop aims to be a brand that resonates with values-driven consumers. 
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Posted Nov 22, 2023

Brand ideas, concept and visuals. Design, photography and copywriting.