Rivium AI — Premium data purchasing experience
Max Berdnikau
Rivium AI is a B2B data boutique offering structured data packages. We designed a futuristic landing experience, data purchasing flows, and internal dashboards, and delivered SEO and frontend development.
Problem & context
Rivium needed to position itself as a premium, innovation-driven data partner. The primary challenge was to communicate value clearly while simplifying complex workflows such as package selection, purchasing, and account management.
Goals & success metrics
Business goals
Elevate brand credibility to match enterprise pricing.
Simplify the data purchasing experience.
Increase lead quality via optimized landing experience.
Metrics
Increased demo requests and contact form submissions.
Reduced friction in user flows.
Research
We studied:
Key personas: technical buyers, analysts, founders.
Competitors heavily relying on technical jargon.
User expectations of transparency in pricing, data scope, and volume.
Insights
Buyers value precision, control, and simplicity, not marketing hype.
Data purchasing is perceived as risky without clear structure.
Visual clarity dramatically influences trust in data services.
Strategic takeaway: Make the UI feel high-tech but frictionless, not intimidating.
Solution strategy
Create a futuristic but minimal visual identity that conveys depth without clutter.
Design flows that enable:
Simple package exploration
Clear feature comparisons
Fast purchasing decisions
And build a dashboard that supports ongoing management.
Design process & decisions
Design decisions focused on:
Minimalist typography to balance gradient-heavy visuals.
Micro-interactions to reinforce product sophistication.
Transparent purchase flows with guided steps.
Final design
The visual language featured:
Deep gradients, minimalist typography, and fluid motion.
Custom charts highlighting benefits and focus areas.
Futuristic UI, but with clear affordances and hierarchy.
Clean, friendly, and user-focused contact form.
Implementation
Frontend execution included:
Sophisticated animated mesh gradient implementation.
SEO optimization.
CAPTCHA verification and data submission to server.
Interactive dashboard components.
Results & impact
The new experience:
Increased contact form conversions.
Elevated brand perception.
Enabled customers to manage and purchase data packages inside the product.
Like this project
Posted Jul 24, 2025
Created a sleek, high-tech landing and simplified purchasing flows that improved clarity, and made exploring, buying, and managing data packages much easier.
