High Spirits - Cocktail & Bar

High Spirits Milano Branding & Visual Identity — Out of Form High Spirits Milano is a cocktail lounge created to celebrate the city's nightlife aesthetic. The goal of the project was to develop a brand that reflected the understated sophistication, cinematic atmosphere, and ritualistic culture that define Milanese nightlife. The visual identity combines a rich palette of deep tones, premium serif typography, and an exclusive set of line art illustrations that reinforce the brand's artisanal language. Elements such as velvet, marble, glass, and warm lighting influenced both the graphic design and the photographic direction. The result is a sensory, elegant, and editorial brand that lives both in the physical experience—labels, interiors, signage—and in the visual universe—posters, digital content, and communication. High Spirits Milano was born as a space where every detail matters —and where every toast becomes a story. Client: High Spirits Milano Services: Visual Identity, Social Media Designs, Print Collateral Year: 2025