Maison 37 Copenhagen Branding Project
Daniela Verissimo
The Art of Quiet Living.
Maison 37 is a contemporary hospitality brand that celebrates quiet luxury — a philosophy where design is sensory, luxury is silent, and comfort is made up of details.
The first house in the collection, Maison 37 Copenhagen, translates French elegance into a Scandinavian context: minimalist architecture, natural textures, and an atmosphere of intentional calm.
Every element—from visual identity to handcrafted illustrations and tactile materials—reflects the essence of the brand:
“Where design whispers.”
The project includes naming, branding, illustration, art direction, interior architecture, and visual communication, designed to create an immersive and coherent experience.
Palette: warm neutrals, olive mist, brushed brass, ivory stone.
Style: editorial, calm, and timeless.
Creative direction: sensory luxury, European minimalism, quiet emotion.
Client: Maison 37
Services: Visual Identity, Print Collateral
Year: 2025
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Posted Nov 11, 2025
Branding and design for Maison 37 Copenhagen, focusing on quiet luxury and sensory design.
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Timeline
Jul 7, 2025 - Oct 16, 2025
