Maison 37 Copenhagen Branding Project

The Art of Quiet Living. Maison 37 is a contemporary hospitality brand that celebrates quiet luxury — a philosophy where design is sensory, luxury is silent, and comfort is made up of details. The first house in the collection, Maison 37 Copenhagen, translates French elegance into a Scandinavian context: minimalist architecture, natural textures, and an atmosphere of intentional calm. Every element—from visual identity to handcrafted illustrations and tactile materials—reflects the essence of the brand: “Where design whispers.” The project includes naming, branding, illustration, art direction, interior architecture, and visual communication, designed to create an immersive and coherent experience. Palette: warm neutrals, olive mist, brushed brass, ivory stone. Style: editorial, calm, and timeless. Creative direction: sensory luxury, European minimalism, quiet emotion.

Client: Maison 37 Services: Visual Identity, Print Collateral Year: 2025