Brand Strategy & Creative for the generative AI Unicorn ASAPP by Shiloh GrayBrand Strategy & Creative for the generative AI Unicorn ASAPP by Shiloh Gray

Brand Strategy & Creative for the generative AI Unicorn ASAPP

Shiloh Gray

Brand Design

Brand Strategist

Creative Director

Video Streaming

Shaping Up & Showing Out

Challenge

B2B SaaS branding and marketing is bland. Between futurist shit-stock, don’t-piss-anyone-off gradients, banal copywriting, and boring narratives exists a gulf of sameness and barely any differentiation.

Approach

ASAPP’s products are unequivocally the best performers in the market. In order to earn the trust and respect of potential customers, we knew we had to mirror that same level of excellence in our brand expression.

Outcomes

Omnichannel Design System

Tone of Voice Guidelines

Re-platformed Dotcom

Livestream Keynote

Bespoke Video Content

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Posted Oct 1, 2024

I led the creative and strategic overhaul of their brand, enhancing narrative, design, and positioning to amplify their AI-driven customer service so

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