Brand Strategy & Creative for the generative AI Unicorn ASAPP
Shiloh Gray
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Posted Oct 1, 2024
I led the creative and strategic overhaul of their brand, enhancing narrative, design, and positioning to amplify their AI-driven customer service so
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Shaping Up & Showing Out
Challenge
B2B SaaS branding and marketing is bland. Between futurist shit-stock, don’t-piss-anyone-off gradients, banal copywriting, and boring narratives exists a gulf of sameness and barely any differentiation.
Approach
ASAPP’s products are unequivocally the best performers in the market. In order to earn the trust and respect of potential customers, we knew we had to mirror that same level of excellence in our brand expression.
Outcomes
Omnichannel Design System
Tone of Voice Guidelines
Re-platformed Dotcom
Livestream Keynote
Bespoke Video Content