Brand Strategy & Creative for Summer Water Rosé

Summer is a State of Mind

Challenge

Winc’s most-successful and most-beloved brand, Summer Water, was ready to go big. The challenge: to deliver a creative platform that would scale across a new digital home and top-, middle-, and bottom-of-funnel marketing to increase revenue in both DTC + IRL.

Insight

It’s obvious that Summer Water stands for summer, but we needed a deeper, more emotional hook. So we tapped into the warm and fuzzies that summer moments evoke, mixed in a little wtf, and got to business.

Outcomes

Expanded Positioning

Fine-tuned TOV & Design System

Ecommerce Implementation

Brand Spots

IRL Activations