Shiloh Gray
Summer is a State of Mind
Challenge
Winc’s most-successful and most-beloved brand, Summer Water, was ready to go big. The challenge: to deliver a creative platform that would scale across a new digital home and top-, middle-, and bottom-of-funnel marketing to increase revenue in both DTC + IRL.
Insight
It’s obvious that Summer Water stands for summer, but we needed a deeper, more emotional hook. So we tapped into the warm and fuzzies that summer moments evoke, mixed in a little wtf, and got to business.
Outcomes
Expanded Positioning
Fine-tuned TOV & Design System
Ecommerce Implementation
Brand Spots
IRL Activations