Brand Strategy + Design: Stacktile

Stacktile assists development teams in comprehending DevOps tools and techniques to swiftly implement them into production. Additionally, its web app enables software companies to offer interactive documentation to potential customers.

I can understand that the life of a DevOps professional involves spending a lot of time looking at a black, white, and green terminal window and using complex technical language. It can certainly feel a bit dry at times.

To set itself apart from other DevOps tools like AWS, the Stacktile brand voice should be friendly, approachable, and intelligent while still being polite, informative, and technical.

DevOps work involves putting software pieces together or, as they say, building an efficient development stack. The brand was built on the pun "give slack / give stack." Therefore, the company's motto is "Give me some stack, Jack!"

We used the name's first letter, "S," as a pathway of different software integrations that lead to a whole app. Somehow, this logomark feels like a maze, but its way out is very clear.