Yokaba | Start-Up Campaigns & Print Design

Client: Yokaba

Role: Graphic Designer

2021 - 2023

Yokaba is a cosmetic start-up specializing in eco-friendly, natural, and cruelty-free beauty products for nails, hands, and feet. Their offerings include professional-grade vegan cosmetics that are dermatologically tested and packaged with sustainability in mind. The brand stands for credibility, openness, and environmental responsibility, while also providing educational training to salons and beauty professionals.

As an in-house Graphic Designer at Yokaba, I collaborated with the branding, marketing, and product teams to create cohesive and impactful design assets across both digital and print channels. I also participated in product photoshoots, ensuring images captured aligned with the brand’s clean, nature-inspired visual language.

Designed website and mobile banners for product launches, seasonal campaigns, and promotions.

Produced social media visuals optimized for different formats and platforms.

Created eco-conscious print materials, including posters (for sale to beauty salons), brochures, flyers, and training handouts.

Assisted during photoshoots, contributing to art direction and asset preparation.

Maintained a consistent brand identity across all touchpoints, reflecting Yokaba’s vegan and eco-friendly ethos.

Designed high-impact website and mobile banners for seasonal campaigns and new product releases, balancing clear messaging with a sleek, minimal layout.

Adapted marketing visuals for multiple social media platforms, producing content that resonated with Yokaba’s audience and reinforced its environmentally responsible approach.

Created custom Instagram highlight icons that gave Yokaba’s profile a polished, cohesive look. The icons’ simplicity and natural colour accents supported brand recognition while making content navigation intuitive for followers.

Designed elegant posters for seasonal product launches, using restrained layouts and organic colour palettes to mirror Yokaba’s fresh, modern image. These were sold to beauty salons, strengthening the brand’s presence in professional spaces.

Produced brochures, flyers, packaging for campaigns and educational materials with a clean, professional style that aligned with Yokaba’s quality standards and brand personality, while subtly conveying its sustainable approach.

Collaborated on packaging concepts with the design team, focusing on recyclable HDPE plastic, a durable, lightweight, and environmentally considerate material. The neutral palette and refined detailing communicated both sophistication and ease of use for professionals and customers.

Supported product photoshoots through art direction input, prop preparation, and ensuring assets were ready for seamless integration into digital and print materials.