Empik | E-Commerce Campaigns & Print Design

Client: Empik Foto (Empik Group)

Role: Graphic Designer & Illustrator

2019 - 2022

Empik Foto, part of the Empik Group, is one of Poland’s largest e-commerce platforms specializing in personalized products such as photobooks, wall art, calendars, mugs, and home décor. The platform is known for its intuitive shopping experience and premium quality, serving customers year-round and during seasonal peaks like Christmas, Valentine’s Day, and Mother’s Day.

As an in-house Graphic Designer & Illustrator, I worked closely with marketing, e-commerce, UX, and photography teams to create high-volume, high-impact visual content for both digital and print channels.

Developed creative concepts for seasonal and promotional campaigns.

Designed homepage banners, category headers, and landing page visuals for desktop and mobile.

Produced campaign visuals for social media, newsletters, and Google Ads.

Created product mockups and lifestyle images.

Contributed to the website UI redesign.

Designed print assets, including newspaper ads, leaflets, and packaging.

Produced custom illustrations for product personalization and marketing campaigns.

Designed high-impact visuals for Empik Foto’s homepage and seasonal landing pages, blending lifestyle photography with clear product presentation for improved engagement.

Created a wide range of social media visuals for Instagram and Facebook, including campaigns, promotions, and ongoing brand content. All designs were optimized for engagement and tailored to platform-specific formats and requirements.

Designed responsive email campaigns for seasonal promotions and product launches, embracing vibrant, campaign-specific aesthetics while keeping key brand elements recognizable.

Partnered with the UX and marketing teams to redesign Empik Foto’s landing pages, improving product visibility and creating a vibrant, user-friendly experience. Introduced a fresh, colourful visual style that showcased key products more prominently and boosted overall visual appeal and engagement.

Designed a range of print assets, including flyers, in-store posters, newspaper ads, and promotional handouts, to complement Empik’s digital campaigns. These materials extended the reach of online promotions into physical retail spaces, ensuring consistent messaging and visual appeal across all customer touchpoints.

Created illustrations for products and marketing materials, aligning visuals with campaign themes and enhancing overall brand presentation across digital and print.