Empik | E-Commerce Campaigns & Print Design

Client: Empik Foto (Empik Group)

Role: Graphic Designer & Illustrator

2019 - 2022

Empik Foto, a prominent branch of the Empik Group, is one of Poland’s leading e-commerce platforms, specializing in personalized products. Catering to a diverse range of customer needs, Empik Foto offers everything from custom photo prints, photobooks, and calendars to personalized home décor and gifts. Known for its high-quality products and intuitive online shopping experience, the platform allows users to creatively capture memories or design items.

I worked with Empik Foto, a part of the Empik Group, from 2019 to 2022. My role involved creating marketing visual content for them. This included designing key visuals for campaigns, banners, newsletters, Google Ads, and landing pages. I also created graphics for social media and developed product mockups and visualizations for the Polish, Czech, and Slovakian markets. In addition, I handled print designs such as advertisements in newspapers or leaflets and packaging for new products.

Website & Mobile Banners

Social Media

Newsletters

UI Design

In collaboration with the UX and graphic design teams, I contributed to the redesign of the Empik Foto website. Our goal was to enhance the visibility of the products and create a more vibrant, user-friendly experience. By introducing a fresher, more colorful design, we ensured that the landing pages not only highlighted the products more effectively but also improved the overall visual appeal and customer engagement.

Print Design (for newspaper)

Illustrations

(for website and products)