Visual Identity & Curated Catalogue: The Modern Pet Home Whe... by Florencia Luciana CasalderreyVisual Identity & Curated Catalogue: The Modern Pet Home Whe... by Florencia Luciana Casalderrey

Visual Identity & Curated Catalogue: The Modern Pet Home Whe...

Portfolio project
Florencia Luciana Casalderrey
Visual Identity & Curated Catalogue: The Modern Pet Home Where others see a simple pet bowl, I see a color palette and a lifestyle statement. For this project, I developed a cohesive visual system for a Pet Shop’s feeding category. Using my background in textile and fashion design, I curated a harmonious aesthetic that elevates the product. No "decorating"—just intentional design that aligns the brand’s digital presence with its premium product quality.

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Visual Identity & Curated Catalogue: The Modern Pet Home Where others see a simple pet bowl, I see a color palette and a lifestyle statement. For this projec...

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