Social Media Management (Strategy & Content Creation)
Seyi Ajayi
Challenge: Relevant Hub is a youth church that experienced a gradual decrease in church attendance and struggled to attract their audience even with posting consistently 6x a week.
Objectives: I was onboarded as a consultant to use social media to re-brand their social presence, create a strategy that involved visuals that were more engaging, and utilize their active social platforms as an effective conversion funnel.
Other responsibilities included:
Major responsibilities: Content Strategy (incorporating viral trends and audio into content strategy), Scheduling & Posting content, Data Analysis, Script-writing, Video recording, Video Editing, Short-form copywriting for captions, stories, and ads,
Results: over 5000% increase in organic reach in 3 months.
(Left: before, Middle: after, Right: 3 month result)
Designed humorous memes that aligned with brand aesthetics
Designed Eye-catching Graphics for Event Posters and Carousels:
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Posted Feb 13, 2024
Major responsibilities: Content Strategy (incorporating viral trends and audio), Scheduling & Posting, Data Analysis, Copywriting Script-writing, Video Editing
