Social Media Management (Strategy & Content Creation)

Challenge: Relevant Hub is a youth church that experienced a gradual decrease in church attendance and struggled to attract their audience even with posting consistently 6x a week.

Objectives: I was onboarded as a consultant to use social media to re-brand their social presence, create a strategy that involved visuals that were more engaging, and utilize their active social platforms as an effective conversion funnel.

Other responsibilities included:

Major responsibilities: Content Strategy (incorporating viral trends and audio into content strategy), Scheduling & Posting content, Data Analysis, Script-writing, Video recording, Video Editing, Short-form copywriting for captions, stories, and ads,

(Left: before, Middle: after, Right: 3 month result)

Designed Eye-catching Graphics for Event Posters and Carousels: