Establishing Qubittron's Newsletter Presence
Shriya Thakur
11 publications, 800 subscribers, and a brand that found its voice
End-to-end ownership of Qubittron's newsletter presence across two channels - a website publication series and a LinkedIn newsletter launched from scratch. From strategy and copywriting to publishing and performance, every edition was built to grow an audience and position Qubittron as a thought leader in enterprise AI and SAP.
Client- Qubittron
Timeline- June 2025 - Present
Role- End-to-end ownership for newsletters
Channels- Website + LinkedIn
The challenge
A compelling company with no content rhythm
When I joined Qubittron, the company had strong technical expertise in AI transformation and SAP modernisation but no regular content presence to communicate that value externally. There was no newsletter, no editorial calendar, and no consistent way to stay visible with their audience between product launches and events. The opportunity was to build that from scratch and make it stick.
The approach
Two channels built and run end to end
I built and owned Qubittron's newsletter presence across two distinct channels simultaneously. On the website, I established a monthly publication series covering company milestones, AI insights, SAP developments, and forward-looking commentary. In parallel, I launched The Qubit on LinkedIn, a newsletter designed to reach a broader professional audience with sharper, more topical content. Both channels were handled entirely by me - strategy, writing, editing, formatting, publishing, and performance tracking.
Results
Organic growth across every metric that matters
11 +
Publications delivered consistently since joining
800 +
Organic LinkedIn subscribers in 5 months
The Qubit
20%
Open rate on HubSpot newsletter campaigns
HubSpot
800 organic subscribers in 5 months with zero paid promotion is a strong signal that the content was resonating. A 20% open rate on HubSpot campaigns sits above the B2B industry average, reflecting consistent quality and a well-targeted audience built over time.
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Posted Apr 6, 2026
Managed end-to-end Qubittron newsletters, growing their audience and brand.
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Timeline
May 31, 2026 - Ongoing
Clients
Qubittron
