AlphaPoint Webflow site

AlphaPoint moved from WordPress to Webflow. The design was already done. I handled the build: CMS content migration, integrations, Hubspot forms and layout animations.

Built the design system in Webflow using the Lumos framework, matched to what Pony Studio handed off in Figma. Variables are set up across theme modes to ensure consistency across website and scalability.

Spacing, typography, colors, and components all wired up properly. The marketing team can build new pages without things drifting from the source design.

Moved all of the existing CMS content over to Webflow. Articles, resources, gated downloads, team. Every legacy URL was mapped and redirected so the site kept its search rankings through the switch. Schema markup implemented across the site for SEO/AEO visibility.

The site uses HubSpot for forms, but the default styling doesn't match the design. I embedded HubSpot forms in Webflow and restyled them fully. All states, error messages, success behavior. Tracking and workflows still work as expected. Some CMS content is gated behind these forms.

The site uses a lot of Lottie animations and video, which can hurt performance if you're not careful. I moved video off Webflow to external hosting, and built a system that delays loading and only plays assets when they're actually in view.

Layout reveal animations throughout the site build using GSAP. Timing and feel match the new brand.

Set up a consent layer so analytics and marketing scripts only fire after the user opts in and site is fully compliant.

A lot of moving parts on this one. Full CMS migration, Lumos-based design system, HubSpot forms with gated content, consent management, externally hosted media with visibility-based playback, and layout reveals throughout the site. It all had to come together for the launch to land cleanly, and it did. Site shipped on schedule and the client is happy with the results.