Beyond Identity — Logo Design Last

Beyond Identity — Logo Design Last year, I had the honor of collaborating with the Beyond Identity design team, creating an incredible synergy and a successful collaborative environment. My role was to redesign their logo concept, which presented technical and execution challenges. After identifying the shortcomings of the previous logo and following their instructions regarding what they wanted to convey, we set to work creating a new logo and a custom wordmark that aligned with this new visual language. Through sketches and iterative explorations, we arrived at this final result, perfectly in tune with their vision, brand identity, and new communication strategy.