Commissioned to rebrand and restructure the truelybelong.com website which provides information on freedom and security across Dominica, Grenada and St Kitts and Nevis, through dual citizenship. Their current site did not speak to their high net-worth global audience, who needed this presented as an inspiring lifestyle opportunity. Image curation and editing were key to presenting a uniform beautiful site that feels like a magazine.

Skinny were also requested to redesign their quarterly magazine, Truly Belong, and newsletter to which we applied the clean modern stylings from the website to the publication to appeal to global luxury audience across a wide age range.