Leveraging the power of generative AI, we efficiently generated initial concepts and designs. However, to ensure the highest quality, we dedicated time in Photoshop to refine and perfect the character. This crucial step involved correcting inconsistent features and enhancing scenes to align perfectly with apetito’s brand vision.

This project beautifully demonstrates how AI can be integrated into the creative process without replacing the invaluable human touch. It’s exciting to see established brands like apetito embracing new creative directions and technologies.

The Result?