SCISM: Visual Identity for Urban Streetwear
Elena Kornilova
SCISM – Technical Visual System for Urban Nomads
Most brands are invisible. They choose to be safe and end up as background noise. SCISM is designed to be the signal. This is a visual identity project for a streetwear brand that bridges the gap between high-fashion editorial and industrial brutalism.
Chromatic Fusion: The Signal System
Most brands are invisible because they play it safe. I approached the SCISM palette like a chemical formula. We use Acid Green as a "Signal Color"—a high-impact biological trigger—balanced by Industrial Grey and Stark Black. It’s a color system designed for high visibility in low-light urban environments.
The Chemical Core: Fusing high-visibility signals with industrial foundations.
The Urban Uniform: Main Pieces
A brand isn't just a logo; it's a silhouette. We focused on high-contrast placements that work both in digital feeds and on the street. The technical lines across the layout reinforce the "engineered" feel of every garment.
Core Uniform: High-contrast logo placement with technical framing
Statement Piece: Maximum brand impact for the urban nomad
Production Precision: Details Matter
Premium status is earned in the details that 99% of people don't see, but 100% feel. From the woven labels to the technical data on the hang tags, every element is designed to increase the perceived value of the product.
The Signature: Macro shot of the high-density woven label
Artifact Design: Hang tags featuring technical collection data and coordinates.
Digital Touchpoints & Production Ready
The SCISM identity is a complete ecosystem. It lives seamlessly on a shipping bag, in an Instagram grid, or on a physical garment. All assets are delivered 100% production-ready with technical specs for manufacturing.
Brand Atmosphere: A cohesive social ecosystem for the digital era
Logistics Branding: Turning a delivery tool into a visual statement
Ready to stop being background noise?
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Posted Jul 22, 2026
Strategic visual identity for a streetwear brand. Focused on high-visibility signal colors, technical typography, and 100% production-ready print assets.
