Fitness SaaS Product Design

I applied the Design Thinking process to create a fitness desktop web app that helps users stay motivated and consistent. The process began with research and competitor analysis to identify gaps in progress tracking and workout planning. Based on these insights, I developed user personas and mapped journeys around discovering workouts, logging sessions, and viewing progress. Wireframes were used to test usability and refine navigation before moving into high-fidelity designs. The focus was on clear data visualization, personalized workout flows, and engaging interactions that make fitness tracking simple and rewarding. Using user-centered design methods, I iterated on feedback to deliver a clean, intuitive, and motivating desktop platform.