The brief: As part of the site's regular 'Movie Monday' feature, I wanted to take advantage of it being the 60th anniversary of the classic French New Wave film Cléo de 5 à 7, to highlight the film to a new audience.
How I did it: Striking an argument that merged the themes of the film and struggles of the 60s with popular culture and politics of today, using Wordpress SEO plugins to determine keywords.
The result: A successful post that has garnered over 1,000 views ( the most of any Movie Monday article) and appears within the top 100 search results for 'cleo de 5 a 7'.
