Spec work l TV Advert - Liquid Death
Alex Oxford
Disclaimer: This is spec work and has not been commissioned or used publicly by this brand!
The brief: The lovely folks at Word Tonic (the leading Gen-Z copywriting community) tasked their members with writing the script for a 1 minute TV advert promoting Liquid Death canned water.
How I did it: Inspired by the company's existing messaging using violence (e.g. Murder your thirst), I wanted to realise a battle scene that was in-keeping with their tongue-in-cheek tone of voice. My solution to writing a witty battle scene was to create a parody of Les Miserables, replacing the fight against a government with the fight against plastic.
The solution: My script was selected as the winner of the challenge, and has been shared with the VP of Liquid Death.
Liquid Death TV Advert pg 1
Liquid Death TV Advert pg 2
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Posted Apr 16, 2024
As part of the Word Tonic Creativity Challenge for March 2024, I produced the script for a 1-minute TV advert promoting Liquid Death canned water.
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