His YouTube channel focuses on breaking down complicated topics into easy-to-digest videos for new traders, covering stocks, cryptocurrencies, options, and early retirement through smart investing. He's a technical trader who goes by the nickname "chart.GOAT" and bases his trade setups on chart analysis and liquidity management. One archived snapshot of the channel showed around 188K subscribers, though the current number is likely different.

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he goal of the landing page was clear: turn that audience into paying members of the SWJ community. Every section was designed to answer a visitor's questions in the order they come up. The hero sets the promise with trade alerts, daily live trading and mentorship. The weekly calendar shows exactly what members get each day, with hover videos previewing each trader's sessions. Video testimonials and a live scoreboard with real win rates build trust, and community wins provide ongoing proof. From there, visitors land on the pricing section, followed by a simple 4-step onboarding guide that takes them from checkout to Discord access.

Because most of the audience comes from social media, the site was built mobile-first while still delivering a strong desktop experience. Conversion was the thread running through the whole build: "Join now" buttons appear throughout the page and always lead back to the plans, and trust signals like the 4.6/5 Whop rating are repeated at key decision points. For visitors who aren't ready to buy yet, a free download of Josh's 5 Day Trading Rules captures their email, keeping them in the funnel for later. The result is a landing page that feels as bold as the brand, while guiding every visitor toward becoming a member.

One of the biggest challenges was building the calendar feature. Each calendar item needed a hover video giving users a quick sneak peek of what to expect from each trader, which made it a complex Framer component to build. The component also had to be fully responsive: since most visitors browse on their phones, it needed to work just as well on mobile as on desktop. Finally, every hover state included a call-to-action button, so users were always guided to the pricing section to become community members. Check the calendar here

The pricing section was the most business-critical part of the build, because it's where visitors turn into paying members. The first challenge was the billing toggle: users can switch between weekly, monthly, 3-month and yearly plans, and every price, discount badge and checkout link had to update instantly to match the selected period. Each option connects directly to its own Whop checkout, so there was no room for a wrong link. The layout also had to steer people toward the right choice. The Trader tier is highlighted as "Most popular" with the original price struck through and the discount shown, while the Tools tier sits beside it as a lower-commitment entry point. Trust signals like the 4.6/5 Whop rating and "Cancel anytime" were placed right next to the Join button to reduce hesitation at the moment of decision. Since most traffic comes from mobile, the cards had to stay readable and easy to compare on a small screen. Finally, a simple 4-step onboarding guide sits directly below the plans, so buyers know exactly how to get from checkout to their Discord access.