B-Lucky - Branding Identity (2-week sprint) by Tim de WinterB-Lucky - Branding Identity (2-week sprint) by Tim de Winter

B-Lucky - Branding Identity (2-week sprint)

Tim de Winter

Tim de Winter

Branding

In just two weeks, we developed the online brand identity for B-Lucky, the first decentralized blockchain lottery. We began by shaping the name combining "Be" and "Lucky" and then create a visual identity and logo designed to seamlessly integrate with the BNB Chain ecosystem.

Automated X posts

Using AI, we automated their daily X (Twitter) content. We designed and animated a single dynamic template, allowing an AI agent to automatically pull real-time data and keep daily updates 100% accurate and synced.

The December Raffle - Marketing campaign

The objective: Get interactivity flowing on X channel, to boost engagement, in a way that's fun and rewarding. With the help of numerous Ai engines (and tons of credits), we generate the (28x) Lottery ball animations and execute in post (After Effects) for copywriting and fine tuning. We also build a quick landingspage for more info for the user.
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Posted Sep 28, 2026

A bold, eye-catching brand identity for B-Lucky, a decentralized lottery project, designed and delivered in just 2 weeks.