Redesigning Career Launchpad

My client had two separate websites, landing pages, an education platform and a newsletter with scattered entry points. The goal was to encourage and maintain high click-through rate and time to interact, especially conversion rates for visitors who sign up for his education program about career help. With A/B testing and lots of product design, I oversaw and guided the team through branding strategies, and unified his blog and purchase landing site.

This is what it used to look like before the redesign: