Growth E-commerce, MorrisonMade

Lino Buzy

File Converter
eCommerce Manager
Web Developer
Figma
Hotjar
Shopify

When the Art of Leather Becomes a Story to Wear

In August 2023, I had the honor of joining the world of Morrison Made Leather, a family-run business where leather comes to life in the capable hands of passionate designers.
In the summer shade, I helped sculpt an enchanting experience for lovers of elegance and authenticity."

Chapter 1: La Symphonie de la Création du Parcours Client

The first note of this melody was a competitive watch, a careful exploration of the horizons of handcrafted leather.
Data, like mysterious scores, were deciphered using heatmaps and site data, revealing the rhythms and patterns of visitors.
In this digital equation, I immersed myself in the user experience, scrutinizing every interaction, every friction. Guided by the magic of UX, I designed a new dance for the landing page, a pas chassé of elegance and intuitiveness.
Like a feather in the wind, I used Figma to bring to life this digital masterpiece, a virtual showcase that promised a handmade leather adventure.

Chapter 2: Les Coulisses de l'Émerveillement

Behind every click, behind every product, lies an emotion, a promise of quality and craftsmanship.
I scrutinized the fabric of the site, deciphering moments of magic and amazement, every seam of the customer experience.
Data guided me, but my heart revealed the path to refinement.

Chapter 3: L'Éclat de l'Authenticité

The landing page redesign was the canvas on which I painted the Morrison Made Leather story.
Like a feather in search of truth, I took every pixel and stroke to create a visual masterpiece.
The contours and colors, every creative choice, authentically expressed the company's unique character.
In this web design equation, I fused my web development skills with the mastery of Figma.
And so, in August 2023, Morrison Made Leather was much more than a project. It was a story unfolding in lines of code and pixels, an experience where every click was a tactile caress of handmade leather, every interaction a warm embrace of family craftsmanship.
I contributed to this work with a deep respect for tradition and a modern understanding of the customer experience. Morrison Made Leather, a shining star in the leather sky, a story you can wear with pride.
I hope this release resonates with the Morrison Made Leather project in a captivating and engaging way, highlighting the key aspects of your work, family and quality.
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