Growth Marketer, JustOneCard

When I joined JustOneCard, a fast-growing marketing team, I knew we were going to write an extraordinary story. The chapter we began writing in January 2023 was punctuated by boundless creativity and an unwavering determination to reach new heights.

The starting point of our journey was a bold plunge into the world of paid media, a decision that quickly propelled us toward the very essence of our mission. After training in the tool and a great deal of competitive intelligence and creative creation, we launched our first campaign under my direction. To get to know our IPC meta, we did a lot of campaign testing, retargeting, broad, LKL...

The first harvests were promising, as three radiant creations and an untargeted "Broad" campaign danced harmoniously to achieve a ROAS of 4 in over three weeks. Yet, like any journey, ours was not without its challenges.

After three months, despite our relentless efforts, budget constraints forced us to pivot. Like a metamorphosis, our strategy took on a new shape, focused on organic and SEO.

April 2023 marked the beginning of a new era, one in which we harnessed the power of SEO to open unexplored doors.

The already successful site was our blank canvas. We simplified the visitor journey, creating an unparalleled experience. But our quest for excellence didn't stop there. We turned our attention to the blog, the narrative soul of our brand.

A wind of innovation swept through the blog, reshaping its interface and user experience. Tools were discovered, competitors observed.

And now we were ready to start researching keywords and the various quick wins we could use to rank easily on the SERPs for the target words.

That's when we came up with the KGR (keyword golden ratio) method, which uses a calculation to find keywords with low competition and research to easily rank below and increase our DA.

The editorial calendar has filled up, with two articles a week signalling our dedication. Our editor's pen has carefully woven every word, every sentence, every story, transforming the blog into a source of inspiration and knowledge.

However, no journey is complete without the compass of measure. During these three months of SEO exploration, KPIs became our guiding stars. A weekly review ritual kept us on course, every action corrected, every success savored.

The final chapter in our six months with JustOneCard has been a symphony of challenges and triumphs. The complete redesign of the site was our crowning achievement, breathing new life into a previously missing sales tunnel. The final touch to this epic has been given.

JustOneCard, a story that's just started.