Eddie's Breakfast Spot captures the essence of an effortless Sunday morning, inviting guests to savor a relaxed and delightful breakfast or brunch experience with their loved ones, regardless of the day of the week.

The Process

Eddie's Breakfast Spot was inspired by my little brother's, Eddie, relaxed and friendly personality. Breakfast is our favorite meal of the day and I have good memories from childhood sharing French toast topped with powdered sugar. Our kitchen was quirky but cozy. I wanted this restaurant to give the same feel, a quirky cozy place like home.I chose a cooked egg for the icon because eggs are a staple in breakfast foods, almost everything incorporates an egg. Bright blue is the brand's color because of the blue's mellow and relaxed nature but bright to incorporate the quirkiness of the brand.