AAPI YEI (Asian American Pacific Islander Youth Empowerment Initiative) is an initiative based in New York City that grounds younger generations firmly in their unique identity as Asian Americans and equips them to pursue their dreams.

I worked on creating AAPI YEI's visual branding, digital, print, and apparel design with a team of other designers. We successfully created strategic design collateral to appeal to NYC college students, selling out of tickets within weeks of registration.

AAPI YEI's submark was inspired by their mission of bringing young AAPIs together around a table to spark inspiration and action.