AAPI YEI | Brand Design, Print, Digital, Apparel, Event Design
Cindy Li
AAPI YEI (Asian American Pacific Islander Youth Empowerment Initiative) is an initiative based in New York City that grounds younger generations firmly in their unique identity as Asian Americans and equips them to pursue their dreams.
I worked on creating AAPI YEI's visual branding, digital, print, and apparel design with a team of other designers. We successfully created strategic design collateral to appeal to NYC college students, selling out of tickets within weeks of registration.
AAPI YEI's submark was inspired by their mission of bringing young AAPIs together around a table to spark inspiration and action.
AAPI YEI's Primary Logo
AAPI YEI Social Media Graphics
AAPI YEI Social Media Graphics
AAPI YEI Social Media Graphics
AAPI YEI Mental Health & Identity Event Flyer
AAPI YEI Mental Health & Identity Event Apparel Design
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Posted Nov 15, 2023
AAPI YEI is an initiative based in New York City that grounds younger generations firmly in their identities as AAPIs and equips them to follow their dreams.
